In the point of marketing, we would not even want to use personal internet data. The marketing requires the mass-data or data where is listed products, what typical person or lead is using and what they don't use.
That means the system requires information about masses, not individuals. The individual data turns the databases more complicated than they are without personnel id. Removing the personal data would there be removed on the table from the database.
And that thing makes them fit to "kiss(ap)" (Keep It So Simple (as Possible))-model. If we think that one character means nothing in databases that might be true. At least, in the cases where we should handle about 100 lines of data. But when we are collecting data for marketing solutions we need data from thousands or even millions of people.
And that means if there is some personal information, that makes thousands or millions of lines in databases. That means we might want to use some other type of data for aiming for that kind of marketing. We might want to use some tool to collect data from people. So we might want to know what kind of stuff a person like a typical heavy metal listener buys.
When we profile some persons for marketing we can send those people queries. But the problem is how to make people answer those queries? And, of course, people should be honest while they are filling those queries. The problem is how to motivate people to fill those things? When we are collecting information for the marketing. we should know what kind of person is the typical user of the service.
In the political world, the politician should know, who is the typical voter? What kind of things do those people value? And Brexit is made by using this method. The Cambridge analytics created the forms where was asked things that typical EU-resistant thinks important. And that thing made possible that Brexit was successful: multiple politicians promised many things. But they had only one common theme. Britain must get out of the EU.
There are also made scenarios that Russian intelligence. Would make similar operation for breaking NATO. That means the values of the people. Who is criticizing or is against NATO would be mapped. And that thing would channel voted to politicians who are against NATO. In that system, the political campaigns of the politicians would be different. But there is one certain theme, and that is NATO-critics. In that kind of operation, the denial would turn into a synonym for the criticism.
In that case, we are interested in a typical heavy-metal listener, not individual persons. But how we can collect data about the typical people who listen to some kinds of music? We might put the link to the sale card that is shown in some music videos. There might be certain numbers, and by giving those numbers in some net storage the person can buy something small.
Or they can use that code as a sale card. The data where that sale is used would be stored in databases. The system can collect data about things that those persons buy, what things are their favorite colors, and other kinds of things. The thing is that this thing is called user profiling. The profile of typical users is helping to aim commercials for the homepages.
https://www.analyticsinsight.net/what-is-psychographics-how-can-you-gather-psychographic-data/
https://thoughtandmachines.blogspot.com/
Comments
Post a Comment