Showing posts with label marketing. Show all posts
Showing posts with label marketing. Show all posts

Monday, February 21, 2022

Russian stock markets are diving.






Russian stock markets are diving. And that thing is a good example of how military actions are affecting the economy. When we are thinking about things like strong leadership and authoritarianism we forget one thing. In an authoritarian nation, the leased has a different position than, in a non-authoritarian nation. 

In an authoritarian government, leadership has a bigger purpose than in a non-authoritarian government. And that thing means that the words of that kind of leader mean bigger things than in a non-authoritarian nation. 

When we are thinking about the crisis there is always the possibility that the investments would be confiscated. And the other thing that causes uncertainty in marketing is the thing that being fellow with the attacker is bad for business. If there will be some kind of sanctions. That means that those investments to the nation that will get sanctions can cause problems for that investor. 

The thing is that uncertainty in the marketing means that the investors will start to remove their investments from that nation. The thing is that people are afraid the authoritarian and violent governments. And that thing means that the investments to the authoritarian nation would be a hard thing for investors. 

Threatening to use force means that other governments must react to that kind of thing. And that means there is the possibility that investments that are made to that country would be withdrawn. The thing is that the marketing statuses tell about the trust for that country. 

Things like corruption and non-predictable actions would destroy the trust. And without trust nobody makes investments. The thing is that there is the possibility that nobody buys products like gas from Russia. The reason for that might be that the customers are afraid. That Russia would cut the energy shipments. If other nations would not follow its orders. 

When we are thinking the words that Nordstream-2 pipeline is a non-political project we must remember one thing. Nordstream-2 is the thing that brings billions of Euros in Russian cash. And those billions are free to use in all projects including nuclear weapon research. This means that all energy shipment contracts have a political dimension. The problem is that if Russia attacks Ukraine, the energy shipments would be a good political weapon in the hands of Russia. 

If Russia attacks there would be problematic things. One of them is the Russian as a business partner. If the Russian government turns very unpopular in the west. That causes problems with Russian investments in western Europe. 

https://networkedinternet.blogspot.com/

Friday, February 18, 2022

The target of marketing is always the masses, not individual persons.




In the point of marketing, we would not even want to use personal internet data. The marketing requires the mass-data or data where is listed products, what typical person or lead is using and what they don't use. 

That means the system requires information about masses, not individuals. The individual data turns the databases more complicated than they are without personnel id. Removing the personal data would there be removed on the table from the database. 

And that thing makes them fit to "kiss(ap)" (Keep It So Simple (as Possible))-model. If we think that one character means nothing in databases that might be true. At least, in the cases where we should handle about 100 lines of data. But when we are collecting data for marketing solutions we need data from thousands or even millions of people. 

And that means if there is some personal information, that makes thousands or millions of lines in databases. That means we might want to use some other type of data for aiming for that kind of marketing. We might want to use some tool to collect data from people. So we might want to know what kind of stuff a person like a typical heavy metal listener buys. 

When we profile some persons for marketing we can send those people queries. But the problem is how to make people answer those queries? And, of course, people should be honest while they are filling those queries. The problem is how to motivate people to fill those things? When we are collecting information for the marketing. we should know what kind of person is the typical user of the service. 

In the political world, the politician should know, who is the typical voter? What kind of things do those people value? And Brexit is made by using this method. The Cambridge analytics created the forms where was asked things that typical EU-resistant thinks important. And that thing made possible that Brexit was successful: multiple politicians promised many things. But they had only one common theme. Britain must get out of the EU. 

There are also made scenarios that Russian intelligence. Would make similar operation for breaking NATO. That means the values of the people. Who is criticizing or is against NATO would be mapped. And that thing would channel voted to politicians who are against NATO. In that system, the political campaigns of the politicians would be different. But there is one certain theme, and that is NATO-critics. In that kind of operation, the denial would turn into a synonym for the criticism.

In that case, we are interested in a typical heavy-metal listener, not individual persons. But how we can collect data about the typical people who listen to some kinds of music? We might put the link to the sale card that is shown in some music videos. There might be certain numbers, and by giving those numbers in some net storage the person can buy something small.  

Or they can use that code as a sale card. The data where that sale is used would be stored in databases. The system can collect data about things that those persons buy, what things are their favorite colors, and other kinds of things. The thing is that this thing is called user profiling. The profile of typical users is helping to aim commercials for the homepages. 


https://www.analyticsinsight.net/what-is-psychographics-how-can-you-gather-psychographic-data/


https://thoughtandmachines.blogspot.com/

Thursday, November 8, 2018

About the polarization of information


Kimmo Huosionmaa

The mission of journalists is to share and route the information about the things, what is done. And this is the problem with journalism. In a normal situation, journalists are working for some media house, what must earn its funding by selling the product. This causes the situation, that there is so much negative news in the media.

Information polarization means, that there are very much stories and data, but the data is filtered that it shows only one side of the thing. That causes the thing, that there is only one aspect, what is underlined in those stories, what gives the very dramatized view for something, what is happened.

Negative news sells better than positive and glad news. When we are looking for news, we are facing many stories about violence, and the reason, why that news is increasing the sale of the newspaper or news is, that people are worried about the people, who they know, and who might be harmed in those cases.

The equipment of violence are always interesting or do you know anybody, who is not interested in the weapons and police actions. And of course, military aircraft and equipment are always interesting, and interesting things are a good way to increase the sale of the news. But when we are thinking about negative news, we are not seeing the news about pollution, or another kind of things, if they are not somehow connected with some broken buildings or humanitarian catastrophes.

Interesting news is the key element for making good selling newspapers. And dramatic pictures are the thing, what makes sales for the newspaper, and this is, why we are reading stories, there wolf attacks and kills dogs, but we are not reading the news when the wolf eats the last member of some mammal species. When some species are losing from the Earth, that thing is not very dramatic.

The beast comes or some animal closes eyes, and one era in the history is ending. And those silent extinctions happen all the time on Earth. Animals, what have not even seen by humans are losing from our planet forever, and maybe the last Megalodon is just eaten by some other sea creatures. This is the way in nature. But those things are not been written in any newspapers.

We are not reading about cases, where some African state have been polluted very large areas by using PCB, and the pollution causes because of the handling of electronic garbage is defective. Those things are not interesting us, but that PCB is in someday on our saucer, because fish are eating this chemical, and it would transfer to the food. But this is not an interesting way to share information.

Wednesday, October 31, 2018

The artificial intelligence and marketing


Kimmo Huosionmaa

There is a problem with artificial intelligence, and that is that some programs can answer to feedback like humans. This makes the situation, where the computer can give the answer for human possible, and the person, who is in the discussion situation believes that the comment is made by some real person. Those systems can follow Emails, and even change the content of the E-mails, and route them to different places than the sender was meant.

What is the problem for marketing because artificial intelligence can fill the forms, and give feedback in multiple forums and homepages. Also, we must understand that the feedback and "like" comments can be bought, what can be very dangerous. The artificial intelligence can control and write to the multiple forms at the same time, and that means the speed and power of those systems is very much higher than human operators.

The artificial intelligence has the ability to replace homepages in the servers. In this situation, we must realize that the content of  homepages can be changed. A maker of homepages would not probably even see, that the pictures, what other persons see are different, what maker would put in there. This kind of things is so-called "dirty marketing". But artificial intelligence can identify naked persons and remove those pictures, what seems to taken secretly. And that would happen, that the maker or troller would not notice, that the pictures are changed. The feedback of the product should be real and got from the real persons, but the intelligent bot-feedbackers can revolutionize the feedback.

But artificial intelligence is also a very nice thing for controlling salesmen. Those programs can speak like a real human, and that would give answers like the human. Artificial intelligent systems can make any movement what real human can do, and that ability can be used for searching the business-men, who are using methods, what are against the law. Those systems can control multiple telephones and E-mails at the same time.

And the computer-based system can operate secretly. Computer programs can installed to the servers without telling any person in the firm, and it would make that thing very problematic. It can catch persons, who make crimes, but at the same time, this kind of systems can be used to control the usage of the Internet. Artificial computer programs can communicate in social media like they are humans.

Monday, July 30, 2018

The banking reserve and financial policy


When governments make their contracts of the structure like roads and buildings they act like other actors. Almost every budget in the building industry is calculated a little bit over the real costs, because of the unexpected catastrophes or disturbing the production. There is calculated the loss of building material, what can be replaced with new elements, and if the accident happens in the building site, would that replacement pay the contractor. 


But if there are no accidents, the money what is reserved for those replacements would leave to the bank accounts. Also, another reserve is made for repairings, but if there is no need for that the money would not be used. This would grow the money in the accounts, what are called the overbudgeting. 


The governments are working like big companies in this area, and one of the things, where that money is used is the financial buffer, what makes possible to make fast investments in the short period. This buffer is so-called "free money", and it is not connected to any special projects or other things. Why I'm writing about governments and corporations like mixing those things? The reason is that money buffers work basically the same way, are they governmental or private sector money. 


There is no difference between an actor in this case. And when we are thinking about the multinational corporations, we are facing the truth, that those corporations have very much money in their buffers. And if they want, they can use it in the thing, called currency investment. In this case, the investor would follow the value of currencies and then sell or change the money for another currency.  


Simply the way to explain, how this thing happens is to buy some currency, and then the value of the currency is rising that actor can sell that money for the better price. But normal way to use this methodology is to use the multiple currencies, what can give short period incoming and winnings for the investor. And if the investor would have billions of dollars in use, even the small change of the value of the currency would give big profits for that person. 


This requires the ability to follow the courses of currencies all the time, but the Internet would give the possibility for that. The change of the currencies value can easily to follow by using the Internet. This way to use currency as the merchandise can also cause the changes in the value of currencies. When somebody would buy money for billions of dollars, that will cause the raise if this targeted currency, and this is the way, where the investor would manipulate the value of the currency. 


If that would be translated into the normal language, that kind of investor cannot make losses, and in this kind of actions can this person use weak currencies. First, this actor would buy the weak currency by using dollars or euros, and this investor would use billions of units of money. And then this targeted currency would get more value. After that, the actor would just buy euros, dollars or yen, and then gets very much profit from that action. This causes, of course, the inflation in the weak currencies, but in this case, the thing would not mean. 


The reason why this kind of currency trader would choose weak currencies is that in this game would the thing, what makes profits is percents. If that investor can pull the currency up many percents, that person would get more profits. And if this tradesman would sell the currency or exchange it in the very short period of the time, would that give very good benefits. In the modern world, the computers can use to build the networks, where the sum would transfer by using many currencies, and that will maximize that profit.

Thursday, July 26, 2018

The little story about marketing.


(MTV3.fi)
https://marxjatalous.blogspot.com/

Kimmo Huosionmaa

This is the very common way to sale and marketing many things. The hidden images of naked women are meant to attract especially men to buy the things. Image of naked women are used in the etiquettes of alcohol bottles and deodorants, and also in some shops, the magazines, where is some lady, who is dressed in very small clothes are placed near the section, where is so-called men's stuff like hammers and other tools.


Also, those pinup-photos are used in the cover pages of the car magazines. This picture turns the eyes of the men straight to that production, and maybe the picture of this dress is from the past when the men bought also clothes for women. But in the modern times, the pictures of men are also used for the same purpose.


The ladies clothes can contain the hidden image of the man in the figure, what is painted in it. And that would turn the eyes of the women to those clothes. But as we know nothing is so simple as it seems. Those pictures can also uncover the homosexuality. If the person is gay, the man's eye turns to the clothes, where is the picture of the man, and if women look the picture, where is the hidden image of the nasty girl, that means that woman is gay.


So those pictures can uncover those things. If we can use the system, that detects the position, where the person actually looks, and if that person who might be man looks all the time of the picture, where is the hidden figure of the man, when the picture, where is hidden man and woman side by side in the front of him, would that tells that the person is gay. But this is only writing, and don't be so serious.

New attack uses vulnerability in microchips.

“Modern processors are fast, in part, because they guess. Rather than waiting to find out which way a program will branch, a chip predicts t...