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The artificial intelligence and marketing


Kimmo Huosionmaa

There is a problem with artificial intelligence, and that is that some programs can answer to feedback like humans. This makes the situation, where the computer can give the answer for human possible, and the person, who is in the discussion situation believes that the comment is made by some real person. Those systems can follow Emails, and even change the content of the E-mails, and route them to different places than the sender was meant.

What is the problem for marketing because artificial intelligence can fill the forms, and give feedback in multiple forums and homepages. Also, we must understand that the feedback and "like" comments can be bought, what can be very dangerous. The artificial intelligence can control and write to the multiple forms at the same time, and that means the speed and power of those systems is very much higher than human operators.

The artificial intelligence has the ability to replace homepages in the servers. In this situation, we must realize that the content of  homepages can be changed. A maker of homepages would not probably even see, that the pictures, what other persons see are different, what maker would put in there. This kind of things is so-called "dirty marketing". But artificial intelligence can identify naked persons and remove those pictures, what seems to taken secretly. And that would happen, that the maker or troller would not notice, that the pictures are changed. The feedback of the product should be real and got from the real persons, but the intelligent bot-feedbackers can revolutionize the feedback.

But artificial intelligence is also a very nice thing for controlling salesmen. Those programs can speak like a real human, and that would give answers like the human. Artificial intelligent systems can make any movement what real human can do, and that ability can be used for searching the business-men, who are using methods, what are against the law. Those systems can control multiple telephones and E-mails at the same time.

And the computer-based system can operate secretly. Computer programs can installed to the servers without telling any person in the firm, and it would make that thing very problematic. It can catch persons, who make crimes, but at the same time, this kind of systems can be used to control the usage of the Internet. Artificial computer programs can communicate in social media like they are humans.

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