What would they not want to tell about Edward Bernays, the father of Propaganda?

Kimmo  Huosionmaa

There are many things about commercials, what the people don't actually don't know. One thing is that inside some commercial is put the flash or subliminal pictures of the lung cancer, and that would make people end smoking by the very effective method, and if that is used in the cigarette marketing, that would save millions of dollars every year from the cancer treatments. This means that the flash-pictures would neutralize the effect of the commercial.


But as we know that this kind of things is only one of the most interesting ways to make interesting media, what might be a little bit against the morality. And this kind of experiments is very dangerous because if the cigarette- or other harmful merchandise marketing would make more effective by using flash pictures with wealthy merchandise like vegetables, would that increase the sale of those products.


There are also many things, what is looking like commercials, but they are made for other reasons. One thing is if the cashier would have colorless clothes and in the next to that person is a red or yellow area, would that cause that the customer's eyes would turn another way from the faces of the worker. And that makes difficult to remember their faces. Commercials are very interesting things, and the films, what are made for commercials are made for increasing interest and will to buy some things.


When we are thinking the persons like Edward Bernays (1891-1995), who was the family member of Sigmund Freud.  Actually, Edward Bernays was the nephew of this famous psychiatrists. This man applied the Freud's theories in the social sciences. And one thing, what Bernays understood, was that watching commercials should be interesting and comfortable, and in the most successful marketing audience would not even realize that they are watching commercials. Bright colors in the pictures, what is used in the commercials make it more interesting, and the small picture, what is put in the upper left corner of the text, would have very great influence for the audience.


When we are thinking about the work of Bernays, and his customers, we must notice that this man works for many government organizations, firms, and non-profit organizations. And this means that Bernays might have something to hide. Maybe his methodologies were used in some political election campaigns or information operations, what are targeted in the Eastern Block. But there is one very interesting claiming about Bernays, and it's about the cigarette smoking in the jails. The rumors tell that the cigarette-marketing is targeted for some prisoners, that they would smoke more, and die by the lung cancer.

https://en.wikipedia.org/wiki/Edward_Bernays